TREND THEMES & TREND HOUR TASTINGS

With Paula Redes Sidore & Stuart Pigott

Stuart Pigott and Paula Sidore are the official trend scouts at ProWein. This year, they have once again tracked down exciting trends. To see and taste at the popular ProWein Trend Hour Tastings on ProWein-Sunday and -Monday at 6 pm in the ProWein Forum (hall 13).

Key topics of ProWein 2023:

Message in a...Bag-in-Box?
First came screw caps, then came light glass. Today the wine industry is on the cusp of a complete and utter container rethink. In an attempt to dramatically reduce its carbon footprint, producers are not only changing their message, they're finally considering a serious change to the very container that message is sent in.

Taking the Sweet out of Sweet Wine
When a region's reputation is based on a style that's no longer part of the Zeitgeist, what's a wine to do? Whether it's taking a page from cocktail culture or just rethinking the message, some forward looking producers (and regions) are finding truly innovative ways to re-package "sweet" for the modern consumer. 

Opting Organic 
Biodynamic, organic, sustainably, green. The number of labels and certifications in play today is truly dizzying, and that doesn't even count all that happens behind the label. But the climate crisis jumped from textbook theory into hard reality, long ago. It's time to get to know the many faces of 'bio'.